你优品艾天然(Attenir)作为日本 FANCL 集团旗下高端纯净护肤品牌，深耕卸妆护肤赛道 30 余年，净颜亮肤温和卸妆油是品牌王牌爆品，常年霸榜日本 @cosme 大赏卸妆类榜单，是日系天然植萃卸妆油的标杆级产品，精准切入当下消费者对温和卸妆、养肤清洁、屏障友好的核心护肤需求，在全球卸妆市场占据稳定口碑地位。当下护肤行业中，卸妆早已不再是单纯清洁步骤，消费者普遍意识到卸妆不当、过度清洁、刺激残留是敏感肌、闭口痘痘、肤色暗沉的主要诱因，传统卸妆油要么油腻闷痘、要么刺激拔干、必须干手干脸使用，使用门槛高，而艾天然精准抓住市场痛点，以天然植萃配方、0 摩擦卸护合一、湿手可用、秒速乳化为核心差异化卖点，区别于普通卸妆油只清洁不养护的短板，填补了敏感肌、干皮、懒人党适配的温和高效卸妆油市场空白。全球市场层面，该产品以日本本土为核心，畅销中国、韩国、东南亚、欧美多国，依托日代、跨境电商、抖音小红书、美妆社群传播出圈，线下入驻日本药妆店、专柜、美妆集合店。相较于 FANCL 主线偏高定价、普通平价卸妆油配方廉价，艾天然主打日系轻奢平价、天然无添加、敏肌友好、高性价比，柑橘香、无香双版本适配不同人群，175ml 大容量适配日常高频使用，复购率极高。在国内卸妆油赛道中，它对标珂润、DHC 等日系卸妆油，凭借湿手可用、无需二次清洁、抗糖提亮的独家优势，成为干敏皮、熬夜暗沉肌、通勤党卸妆首选，是日系卸妆油中口碑与实用性兼具的现象级单品。
As a high-end pure skincare brand under the FANCL Group in Japan, Attenir has been deeply involved in the makeup remover and skincare sector for over 30 years. Its signature product, the Gentle Cleansing Oil, has consistently topped the makeup remover category in Japan’s @cosme Awards. It stands as a benchmark for natural plant-derived makeup removers in Japan, precisely addressing the current consumer demands for gentle makeup removal, nourishing cleansing, and barrier-friendly skincare. It holds a stable reputation in the global makeup remover market. In today’s skincare industry, makeup removal has evolved beyond being merely a cleaning step. Consumers have widely recognized that improper makeup removal, excessive cleansing, and irritating residues are primary causes of sensitive skin, closed comedones, and dull complexion. Traditional makeup removers often leave the skin feeling greasy and prone to breakouts, or are irritating and drying, requiring dry hands and face for use, thus posing a high barrier to entry. Attenir, however, precisely identifies these market pain points. With its natural plant-derived formula, seamless makeup removal and nourishing care integration, wet-hand usability, and instant emulsification as core differentiating selling points, it distinguishes itself from ordinary makeup removers that only cleanse without nourishing. It fills the market gap for a gentle and effective makeup remover suitable for sensitive skin, dry skin, and lazy individuals. Globally, the product, centered around Japan, is popular in China, South Korea, Southeast Asia, Europe, and the United States. It has spread beyond its bounds through Japanese distributors, cross-border e-commerce, Tiktok, Xiaohongshu, and beauty communities. It is available in Japanese drugstores, counters, and beauty collection stores. Compared to FANCL’s main line, which tends to be priced higher, and ordinary affordable makeup removers with cheap formulas, Attenir focuses on Japanese-style light luxury, natural and additive-free products, sensitive skin-friendly, and high cost-effectiveness. It offers citrus and unscented versions to cater to different demographics. The 175ml large capacity is suitable for daily high-frequency use, resulting in an extremely high repurchase rate. In the domestic makeup remover market, it competes with Japanese makeup removers like Kerui and DHC. With its wet-hand usability, no need for secondary cleansing, and exclusive advantages in anti-sugar brightening, it has become the first choice for dry and sensitive skin, skin that suffers from staying up late, and commuters. It is a phenomenal product in the Japanese makeup remover market, combining reputation and practicality.
User habits
使用艾天然净颜亮肤卸妆油的核心用户以20-40 岁女性为主，覆盖干皮、混干皮、敏感肌、脆弱肌、熬夜暗沉肌，同时包含职场通勤党、懒人护肤党、成分党、日系护肤爱好者，少量耐受油皮也会使用，用户护肤习惯高度贴合温和优先、精简护肤、便捷高效、卸护兼顾的特点。首先，用户极度排斥卸妆拉扯皮肤、刺激泛红、闷痘闭口，偏爱减少肌肤摩擦、缓冲型卸妆产品，日常习惯夜间卸妆使用，洗澡时直接湿手湿脸卸妆，无需提前擦干，适配浴室便捷使用场景;其次，用户大多日常涂防晒、淡妆、通勤妆，部分化防水眼唇浓妆，要求卸妆力强且温和，卸后不紧绷、不假滑、不拔干，无需二次洁面是核心刚需，省去繁琐护肤步骤。肤感与成分层面，用户看重无矿物油、无酒精、无防腐剂、无香精(无香版)，信任日系天然植萃配方，8 种植物精油的养肤属性备受青睐，习惯长期使用改善毛孔堵塞、肤色暗沉;柑橘香版用户偏爱天然精油舒缓香气，无香版多为重度敏感肌、孕期人群。决策层面，用户依赖小红书、抖音真实测评、日代口碑种草，对 FANCL 集团背书认可度高，习惯正装搭配小样试用，出差旅行携带便携小样，追求卸妆同时兼顾抗糖提亮、细腻肤质，拒绝清洁类产品损伤肌肤屏障，是典型的安全优先型护肤人群。
The core users of Ai Natural Cleansing and Brightening Cleansing Oil are primarily women aged 20-40. covering dry skin, mixed dry skin, sensitive skin, fragile skin, and skin that is dull due to staying up late. They include office commuters, lazy skincare enthusiasts, ingredient-conscious consumers, and lovers of Japanese skincare. A small number of oily skin tolerant users also use it. Their skincare habits are highly aligned with the characteristics of prioritizing gentleness, minimalist skincare, convenience and efficiency, and combining makeup removal with skincare. Firstly, users strongly dislike makeup removal that pulls on the skin, irritates and causes redness, and leads to acne and closed pores. They prefer makeup removal products that reduce skin friction and provide a buffering effect. They are accustomed to removing makeup at night, directly using wet hands and face to remove makeup during bathing, without needing to dry beforehand, making it suitable for convenient use in the bathroom. Secondly, most users wear sunscreen, light makeup, and commuter makeup daily, with some applying waterproof eye and lip makeup. They demand strong and gentle makeup removal that leaves the skin non-tight, non-slippery, and non-dry after removal, without the need for secondary cleansing, which is a core and essential requirement, saving them from cumbersome skincare steps. In terms of skin feel and ingredients, users value the absence of mineral oil, alcohol, preservatives, and essence (essence-free version), trusting Japanese natural plant-derived formulas. The nourishing properties of 8 types of plant essential oils are highly favored, and long-term use is habitually used to improve pore blockage and dull skin tone. Users of the citrus fragrance prefer the soothing aroma of natural essential oils, while those of the essence-free version are mostly for severely sensitive skin and pregnant women. At the decision-making level, users rely on real reviews on Xiaohongshu and Tiktok, as well as word-of-mouth recommendations from Japanese agents. They have a high degree of recognition and endorsement for the FANCL Group, and are accustomed to using samples with formal wear, carrying portable samples when traveling, pursuing makeup removal while also considering anti-sugar brightening and fine skin texture. They refuse skincare products that damage the skin barrier, making them typical safety-first skincare users.
Product Features
1.0 压气垫油专利质地，温和低摩擦卸护合一
1.0 Patented compressed air cushion oil texture, gentle and low friction, combining unloading and protection
采用独家0 压力垫油 + 油包水技术，质地是柔润丝滑的精华油质感，自带缓冲气垫效果，按摩卸妆时大幅减少手部与肌肤的摩擦拉扯，从根源保护敏感肌、干皮屏障，脆弱肌、泛红肌可安心使用;创新速效融妆配方，防水眼线、睫毛膏、口红、持久底妆快速溶解，无需反复揉搓，卸妆过程温和舒适。
Using the exclusive 0 pressure pad oil + water-in-oil technology, the texture is a soft and silky essence oil feel, with a built-in cushioning effect. When massaging for makeup removal, it significantly reduces the friction and pulling between the hands and the skin, protecting the sensitive and dry skin barrier from the root. It can be safely used for fragile and red skin. The innovative quick-acting makeup melting formula quickly dissolves waterproof eyeliner, eye black, lipstick, and long-lasting foundation, without the need for repeated rubbing. The makeup removal process is gentle and comfortable.
2.8 重天然植萃 + 抗糖成分，卸妆同时养肤提亮
2.8 Rich in natural plant extracts + anti-sugar ingredients, it removes makeup while nourishing and brightening the skin
升级添加白池花籽油、霍霍巴油、摩洛哥坚果油、珊瑚草油、永久花油、岩蔷薇油等 8 种珍稀植物精油，搭配抗糖活性成分，卸妆同时深层清洁毛孔油脂污垢，改善毛孔堵塞、肤色暗沉、黄气，长期使用细腻肤质、透亮肌肤;无矿物油、无酒精、无防腐剂、无着色剂，柑橘香版为天然精油调香，无香版极简配方，痘肌、敏肌、孕期均可使用，实现以油养肤、卸净不损伤。
The upgraded version adds 8 types of rare plant essential oils, including white pond lily seed oil, jojoba oil, argan oil, coral grass oil, perennial flowering oil, and rock rose oil. Combined with anti-sugar active ingredients, it removes makeup while deeply cleaning pore oil and dirt, improving pore congestion, dull skin tone, and yellowish tone. Long-term use results in delicate skin texture and brightened skin. It is free of mineral oil, alcohol, preservatives, and colorants. The citrus fragrance version is scented with natural essential oils, while the unscented version has a minimalist formula. It can be used by people with acne-prone skin, sensitive skin, and during pregnancy, achieving skin nourishment and clean makeup removal without damage.
3. 秒速乳化 + 湿手可用，懒人友好无需二次清洁
3. Instant emulsification + suitable for use with wet hands, making it user-friendly for lazy people without the need for secondary cleaning
打破传统卸妆油干手干脸限制，干手、湿手湿脸均可使用，洗澡时直接卸妆超便捷;遇温水秒速乳化，清水即可冲洗干净，无油膜残留、不糊眼、不闷闭口;卸后肌肤水润柔润，无紧绷拔干感，无需二次使用洗面奶，精简护肤步骤，适配懒人、早八通勤党日常需求。
Breaking the traditional limitation of using makeup remover oil only when hands and face are dry, it can be used with both dry and wet hands and face, making it super convenient to remove makeup directly during bathing. It emulsifies instantly in warm water and can be rinsed off with plain water, leaving no oily film residue, no blurring of vision, and no stuffiness or closed pores. After use, the skin feels hydrated and soft, without any tightness or dryness. There’s no need to use a facial cleanser twice, simplifying the skincare routine and meeting the daily needs of lazy people and those with early morning rush-hour commutes.
4. 双版本可选，适配多元肤质场景
4. Dual versions are available, accommodating diverse skin types and scenarios
分为柑橘精油香、无香版两大版本：柑橘香版香气清新舒缓，SPA 级卸妆体验，适合多数肤质;无香版添加舒缓精粹，配方更纯净，适合重度敏感肌、泛红肌、孕期人群;175ml 大容量，按压泵头取用方便，日常通勤、居家、旅行均可使用，适配淡妆、浓妆、防晒清洁全场景。
It is divided into two versions: citrus essential oil fragrance and unscented version. The citrus fragrance version has a fresh and soothing aroma, providing a SPA-level makeup removal experience, suitable for most skin types. The unscented version adds soothing essences, with a purer formula, suitable for severely sensitive skin, red skin, and pregnant women. With a large capacity of 175ml and a convenient press pump head, it can be used for daily commuting, home use, and travel, suitable for all scenarios including light makeup, heavy makeup, and sunscreen cleaning.
国际价格(175ml，2026 年最新市场参考价)
International price (175ml, latest market reference price in 2026)
日本本土专柜 / 药妆店：1480 日元(约 72 元人民币)，本土最低定价
Mainland Japan counters/drugstores: 1.480 yen (approximately 72 RMB), the lowest mainland price
日本官网：1580 日元(约 77 元人民币)
Japanese official website: 1580 yen (approximately 77 RMB)
中国台湾地区：820 新台币(约 182 元人民币)
Taiwan, China: 820 New Taiwan Dollars (approximately 182 RMB)
中国香港：138-168 港币(约 124-151 元人民币)
Hong Kong, China: HKD 138-168 (approximately RMB 124-151)
内地跨境电商 / 旗舰店：85-140 元人民币，大促最低 70 元左右
Mainland cross-border e-commerce/flagship store: RMB 85-140. with a minimum price of around RMB 70 during major promotions
欧美 / 东南亚地区：22-28 美元(约 158-200 元人民币)，海外溢价偏高
Europe, America / Southeast Asia: $22-28 (approximately RMB 158-200), with a relatively high overseas premium
整体全球定价日本本土最低，内地性价比极高，港台及海外售价偏高，百元内价位搭配日系高端养肤配方，是卸妆油中高性价比代表。
The overall global pricing is the lowest in Japan, with an extremely high cost-effectiveness in the mainland. The prices in Hong Kong, Taiwan, and overseas are on the higher side. With a price within 100 yuan and a high-end Japanese skin care formula, it stands as a representative of high cost-effectiveness among makeup removers.
未经允许不得转载：你优品 » 日系养肤卸妆天花板｜艾天然卸妆油温和不闷痘不拔干
